Bill Smillie Joins Viscom Wholesale Signage as Business Development Manager 

November 1st, 2022

St. Petersburg, FL

On November 1st, 2022, Bill Smillie joined Viscom Wholesale Signage’s Business Development as a Manager covering relationships throughout the continental United States. Bill’s addition further deepens Viscom’s ability to partner with some of the largest signage companies in the country, reliably and rapidly responding to their needs for quotes and delivery.

Experienced Industry Veteran 

Our goal is to get our wholesale signage customers what they need, when they need it, for the agreed price, and Bill embodies this mission. Bill has deep signage experience, particularly in the digital displays sector, having worked for Watchfire Signs for nearly 20 years. He is well known throughout the industry and has been seen regularly lending his expertise to events held by organizations such as the International Sign Association and the World Sign Associates.   

Growing the Viscom Team 

“Having Bill join our team opens many doors and helps us further deepen our strengths in all types of wholesale signage, but particularly, digital displays,” said Michael Staszak, National Director of Business Management. “Bill’s philosophy of maintaining positive client relationships aligns directly with our company culture of being reliable and doing what we say, when we say, for what we say. We already service the complete range of wholesale signage needs, and growth in our digital display products has been exciting. Bill will help accelerate that segment.”  

“We strive to be the most reliable provider of wholesale custom signage and non-structural building fixtures in the United States,” said Gray Gifford, CEO. “With our recent expansion of Viscom’s facilities, Bill will help us partner with the best commercial signage companies in the industry. His track record of productivity and indispensable understanding of audiences that need signage will continue Viscom’s upward trajectory as a leader in wholesale signage.”

I am full of enthusiasm at the opportunity to join the Viscom Wholesale Signage Team and the Illinois Avenue Partners family of companies. The goal is to build mutually beneficial partnerships within the signage industry, and to become an extension of their company, assisting them to expand their current offerings. My experience has taught me that the visual communications space of signage continues to open channels for expansion,” reads Bill’s LinkedIn post

About Viscom Wholesale Signage 

Viscom Wholesale Signage is one of the nation’s most reliable providers of wholesale signage and non-structural fixtures to signage companies across the United States. Viscom’s people, processes, and technologies are built to quickly deliver a broad range of competitively-priced, high-quality products, including ADA, Wayfinding, Channel Letters, Light Fabrications, and Heavy Fabrications. Our customers are able to outsource an entire signage package with one order. Managed by a team with hundreds of years of collective expertise, Viscom‘s white-labeled products are featured in thousands of Multi-Family, Health Care, Education, Athletic, Transportation, Entertainment, Industrial, Retail, and Commercial locations. Proudly, Made in America.


For more information, contact: 

Gray Gifford 


[email protected]